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articles
what is digital strategy?
When I first starting writing about digital strategy at the beginning of the ‘twenty-tens’ the field was interpreted in many ways and was lacking definition. To define, not just what digital strategy meant, but also how it might be approached I authored: “Planning and Managing a Digital Strategy”, revisiting this topic it appears little has changed, it needs to...
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building a digital strategy
What digital strategy is and what makes it a good one is as different between the accompanying doodles and Leonardo da Vinci’s Mona Lisa. There are, apparently, geniuses that will be able to pull concepts that deliver at the drop of the hat without resorting to strategy. Whether by luck, or just snake oil, these are rare and inconsistent. For the rest of us, the hard yards of process, planning and examining workings are our routes to success...
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digital strategy ambition, aims and goal setting
Ambition is a double-edged sword, yet without ambition digital strategy becomes purposeless. No heroine or hero of legend ever set out on their quest against a neat checklist, making sure to keep each point SMART. As the line between heroic bravery and foolish recklessness is fine, as is the measure of ambition....
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understanding the domain of a digital strategy
A digital strategy must not be implemented without knowledge of its domain: the world in which it lives, its part in that world, and residing. How to divide that world, the events, and people into what is salient and what is not can be challenging. Without the foresight of Cassandra determining what is, or rather, what will be important is an inexact science that must balance the empirical with empathy...
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